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1 formal operation
Большой англо-русский и русско-английский словарь > formal operation
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Математика: формальная операция -
3 formal operation
мат. -
4 formal operation order
Военный термин: полный боевой приказУниверсальный англо-русский словарь > formal operation order
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5 formal
1. [ʹfɔ:m(ə)l] n амер. разг.1. pl = formal dress2. мероприятие, на котором участники должны быть в вечерних туалетах2. [ʹfɔ:m(ə)l] a1. 1) официальныйformal agreement [notice, protest] - официальное соглашение [уведомление, -ый протест]
formal dinner - официальный /торжественный/ обед
formal education - образование, полученное в учебном заведении
2) выполненный по установленной форме, в соответствии с этикетом; надлежаще оформленныйformal charge - обвинение, предъявленное с соблюдением необходимых формальностей
formal bow - сухой /церемонный/ поклон
formal operation order - воен. полный боевой приказ
3) вечерний ( об одежде); парадный, предназначенный для торжественных приёмовformal clothes [attire] см. formal dress
4) ( о языке) официальный; сухой2. 1) формальный, сделанный для проформы2) формальный, формалистический3. внешний, поверхностный; кажущийсяa formal resemblance between two things - внешнее /кажущееся/ сходство между двумя предметами
4. относящийся к форме; облекающий сущность в определённую формуformal defect - юр. недостаток формы
formal validity - юр. действительность со стороны формы
5. правильный, симметричный; строго распланированныйformal gardening - формовое садоводство; шпалерное садоводство
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1) действие2) операция3) оперирование4) процесс, ход5) работа, функционирование6) срабатывание7) управление8) эксплуатация•- hereditarily recursive operationoperation under VFR — авиац. визуальное самолётовождение
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7 formal
ˈfɔ:məl прил.
1) а) относящийся к внешней стороне (вопроса, проблемы), формальный б) мат., лог. строгий, формальный (о максимально точном и выразительном методе описания чего-л.) в) правильный, симметричный Syn: affected, ceremonial, ceremonious, pompous, proper, punctilious, ritual Ant: haphazard, informal, natural, spontaneous, improvisatory
2) официальный He is always formal with his colleagues. ≈ Он всегда держится с коллегами официально.
3) формальный;
номинальный (американизм) (разговорное) одежда для торжественных вечерних приемов;
фрак;
длинное вечернее платье( американизм) (разговорное) мероприятие, на котором участники должны быть в вечерних туалетах официальный - * agreement официальное соглашение - * dinner официальный /торжественный/ обед - * education образование, полученное в учебном заведении выполненный по установленной форме, в соответствии с этикетом;
надлежаще оформленный - * charge обвинение, предъявленное с соблюдением необходимых формальностей - * invitation официальное приглашение - * bow сухой /церемонный/ поклон - * opening sitting торжественное открытие - * operation order( военное) полный боевой приказ вечерний( об одежде) ;
парадный, предназначенный для торжественных приемов - * clothes одежда для торжественных вечерних приемов;
фрак;
длинное вечернее платье - to go * быть в вечернем туалете (о языке) официальный;
сухой формальный, сделанный для проформы - * politeness формальная вежливость - * interest формальный интерес формальный, формалистический внешний, поверхностный;
кажущийся - a * resemblance between two things внешнее /кажущееся/ сходство между двумя предметами относящийся к форме;
облекающий сущность в определенную форму - * defect (юридическое) недостаток формы - * validity( юридическое) действительность со стороны формы правильный, симметричный;
строго распланированный - * garden английский сад - * gardening формовое садоводство;
шпалерное садоводство - a beard of * cut аккуратно подстриженная бородка formal надлежаще оформленный ~ относящийся к внешней форме, внешний;
formal resemblance внешнее сходство ~ относящийся к форме ~ официальный;
formal call официальный визит;
formal permission официальное разрешение ~ правильный, соответствующий правилам;
симметричный;
formal garden(s) английский парк ~ формальный, официальный ~ формальный;
номинальный;
formal acquiescence формальное согласие ~ формальный;
номинальный;
formal acquiescence формальное согласие ~ официальный;
formal call официальный визит;
formal permission официальное разрешение ~ правильный, соответствующий правилам;
симметричный;
formal garden(s) английский парк ~ официальный;
formal call официальный визит;
formal permission официальное разрешение ~ относящийся к внешней форме, внешний;
formal resemblance внешнее сходство -
8 формальная операция
Большой англо-русский и русско-английский словарь > формальная операция
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9 treaty
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10 charge
charge [tʃɑ:dʒ]frais ⇒ 1 (a) inculpation ⇒ 1 (b) accusation ⇒ 1 (c) responsabilité ⇒ 1 (d) charge ⇒ 1 (e), 1 (g), 1 (h) faire payer ⇒ 2 (a) accuser ⇒ 2 (c) inculper ⇒ 2 (d) charger ⇒ 2 (e), 2 (g)-(i), 3 (b), 3 (c)1 noun∎ administrative charges frais mpl de dossier;∎ postal/telephone charges frais mpl postaux/téléphoniques;∎ there's a charge of one pound for use of the locker il faut payer une livre pour utiliser la consigne automatique;∎ is there any extra charge for a single room? est-ce qu'il faut payer un supplément pour une chambre à un lit?;∎ what's the charge for delivery? la livraison coûte combien?;∎ there's no charge for children c'est gratuit pour les enfants;∎ it's free of charge c'est gratuit;∎ there's a small admission charge to the museum il y a un petit droit d'entrée au musée;∎ American will that be cash or charge? vous payez comptant ou vous le portez à votre compte?(b) Law (accusation) chef m d'accusation, inculpation f; (judge's address to the jury) réquisitoire m;∎ he was arrested on a charge of conspiracy il a été arrêté sous l'inculpation d'association criminelle;∎ you are under arrest - on what charge? vous êtes en état d'arrestation - pour quel motif?;∎ to bring or file charges against sb porter plainte ou déposer une plainte contre qn;∎ a charge of drunk driving was brought against the driver le conducteur a été mis en examen pour conduite en état d'ivresse;∎ the judge threw out the charge le juge a retiré l'inculpation;∎ she was acquitted on both charges elle a été acquittée des deux chefs d'inculpation;∎ some of the charges may be dropped certains des chefs d'accusation pourraient être retirés;∎ he pleaded guilty to the charge of robbery il a plaidé coupable à l'accusation de vol;∎ they will have to answer or face charges of fraud ils auront à répondre à l'accusation d'escroquerie;∎ she's laying herself open to charges of favouritism on risque de l'accuser de favoritisme(c) (allegation) accusation f;∎ the government rejected charges that it was mismanaging the economy le gouvernement a rejeté l'accusation selon laquelle il gérait mal l'économie;∎ charges of torture have been brought or made against the regime des accusations de torture ont été portées contre le régime(d) (command, control)∎ who's (the person) in charge here? qui est le responsable ici?;∎ she's in charge of public relations elle s'occupe des relations publiques;∎ can I leave you in charge of the shop? puis-je vous laisser la responsabilité du magasin?;∎ she was in charge of consumer protection elle était responsable de la protection des consommateurs;∎ I was put in charge of the investigation on m'a confié la responsabilité de l'enquête;∎ he was put in charge of 100 men on a mis 100 hommes sous sa responsabilité;∎ to take charge of sth prendre en charge qch, prendre ou assumer la direction de qch;∎ she took charge of organizing the festival elle a pris en charge l'organisation du festival;∎ he took charge of his nephew il a pris son neveu en charge;∎ he had a dozen salesmen under his charge il avait une douzaine de vendeurs sous sa responsabilité∎ to be a charge on sb être une charge pour qn;∎ she refused to be a charge on her family/the State elle refusa d'être une charge pour sa famille/d'être à la charge de l'État∎ the governess instructed her two charges in French and Italian la gouvernante apprit le français et l'italien à ses deux élèves;∎ the nanny is out for a walk with her charges la nourrice est partie se promener avec les enfants qu'elle garde ou dont elle a la charge(g) (duty, mission) charge f;∎ he was given the charge of preparing the defence on l'a chargé de préparer la défense;∎ Law the judge's charge to the jury les recommandations du juge au jury∎ soldiers made several charges against the demonstrators les soldats ont chargé les manifestants à plusieurs reprises∎ the battery needs a charge la batterie a besoin d'être chargée;∎ I left it on charge all night je l'ai laissé charger toute la nuit;∎ American familiar figurative to get a charge out of sth/doing sth (thrill) s'éclater ou prendre son pied avec qch/en faisant qch∎ the doctor charged her $90 for a visit le médecin lui a fait payer ou lui a pris 90 dollars pour une consultation;∎ how much would you charge to take us to the airport? combien prendriez-vous pour nous emmener à l'aéroport?;∎ they didn't charge us for the coffee ils ne nous ont pas fait payer les cafés;∎ you will be charged for postage les frais postaux seront à votre charge∎ charge the bill to my account mettez le montant de la facture sur mon compte;∎ I charged all my expenses to the company j'ai mis tous mes frais sur le compte de la société;∎ American can I charge this jacket? (with a credit card) puis-je payer cette veste avec ma carte (de crédit)?;∎ American charge it mettez-le sur mon compte∎ to charge that sb has done sth accuser qn d'avoir fait qch;∎ the Opposition spokesman charged that the Employment Secretary had falsified the figures le porte-parole de l'opposition a accusé le ministre du Travail ou de l'Emploi d'avoir falsifié les chiffres;∎ he charged his partner with having stolen thousands of pounds from the firm il a accusé son associé d'avoir volé des milliers de livres à l'entreprise∎ I'm charging you with the murder of X je vous inculpe du meurtre de X;∎ he was charged with assaulting a policeman il a été inculpé de voies de fait sur un agent de police∎ the police charged the crowd les forces de l'ordre ont chargé la foule;∎ the troops charged the building les troupes donnèrent l'assaut au bâtiment∎ I was charged with guarding the prisoner je fus chargé de la surveillance du prisonnier;∎ I charge you to find the stolen documents je vous confie la tâche de retrouver les documents dérobés;∎ she was charged with the task of interviewing applicants on lui confia la tâche d'interroger les candidats;∎ Law the judge charged the jury le juge a fait ses recommandations au jury(g) Electricity charger∎ to charge sb's glass remplir le verre de qn(a) (demand in payment) demander, prendre;∎ how much do you charge? combien demandez-vous ou prenez-vous?;∎ do you charge for delivery? est-ce que vous faites payer la livraison?;∎ he doesn't charge il ne demande ou prend rien∎ the rhino suddenly charged tout d'un coup le rhinocéros a chargé;∎ the crowd charged across the square la foule s'est ruée à travers la place;∎ suddenly two policemen charged into the room tout d'un coup deux policiers ont fait irruption dans la pièce;∎ she charged into/out of her office elle entra dans son/sortit de son bureau au pas de charge∎ charge! à l'assaut!(d) Electricity se charger ou recharger;∎ this battery won't charge cette batterie ne veut pas se charger ou rechargerBritish charge hand sous-chef m d'équipe;British charge nurse infirmier(ère) m,f en chef;British Law charge sheet procès-verbal m (établi par la police avant le passage d'un prévenu devant un tribunal)∎ we were obliged to charge off the whole operation il a fallu imputer l'intégralité du coût de l'opération à l'exercice∎ to charge sth up to sb's account mettre qch sur le compte de qn;∎ could you charge it up? pourriez-vous le mettre sur mon compte?;∎ she charged everything up to her account elle a mis tous les frais sur son compte(b) Electricity charger, recharger(battery) se (re)chargerⓘ THE CHARGE OF THE LIGHT BRIGADE Ce célèbre poème de lord Tennyson fut inspiré par un épisode de la guerre de Crimée, en 1854: une poignée de soldats britanniques se sacrifièrent pour sauver le port de Balaklava (tenu par les Anglais, les Français et les Turcs) d'une attaque par les Russes. -
11 conduct
2) проводити, вести; ескортувати, перепроваджувати, супроводжувати; поводити себе•conduct an inquest into a death — проводити розслідування причин смерті, розслідувати причини смерті
conduct an official investigation — = conduct an official inquiry (into smth.) проводити офіційне розслідування ( чогось)
- conduct a ballistics testconduct house-to-house inquiries — проводити опитування (опитувати) мешканців навколишніх будинків ( про слідчого тощо)
- conduct a case
- conduct a campaign
- conduct a formal investigation
- conduct a formal inquiry
- conduct a poll
- conduct a raid
- conduct a search
- conduct a secret operation
- conduct a suit
- conduct a terrorist act
- conduct a trial
- conduct an act of sabotage
- conduct an act of terrorism
- conduct an expert examination
- conduct an independent policy
- conduct an inquiry
- conduct an inspection
- conduct an investigation
- conduct an official inquiry
- conduct an operation
- conduct appearance
- conduct autopsy
- conduct business
- conduct charged
- conduct court
- conduct criminal investigation
- conduct debate
- conduct debates
- conduct defence
- conduct defence defense
- conduct election canvassing
- conduct election propaganda
- conduct export operations
- conduct hearing
- conduct hearings
- conduct in secret
- conduct interrogation
- conduct money
- conduct negotiations
- conduct norm
- conduct of a case
- conduct of acts of sabotage
- conduct of acts of terrorism
- conduct of an investigation
- conduct of an operation
- conduct of election
- conduct of elections
- conduct of legal practice
- conduct of life
- conduct of proceedings
- conduct of war
- conduct of warfare
- conduct one's own defence
- conduct one's own defense
- conduct oneself
- conduct operations work
- conduct operative work
- conduct policy
- conduct preliminary hearings
- conduct security clearance
- conduct sheet
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12 mode
məud сущ.
1) метод, методика, способ The writer made use of a mode of teaching used commonly enough in the Bible. ≈ Писатель использует тот наставительный способ изложения, который достаточно часто применяется в Библии. mode of production Syn: method, manner, means
2) образ действий, манера поведения He explained it in his usual solemn mode. ≈ Он объяснил это в своей обычной важной манере. mode of life Syn: fashion
1.
3) вид, форма
4) состояние, режим a spacecraft in reentry mode ≈ космический корабль, находящийся в плотных слоях атмосферы when the camera is in automatic mode ≈ когда камера находится в автоматическом режиме Syn: status
5) стиль;
мода;
обычай It is the mode to live high, to spend more than we get. ≈ Это обычай жить богато, тратить больше, чем мы получаем. a slightly more elegant and formal mode of dress ≈ слегка более элегантный и формальный стиль одежды Syn: fashion
1., vogue, style
1.
6) муз. лад, тональность
7) грам.;
редк. наклонение Syn: mood II
8) лог. модальность суждения метод, способ - * of production (политэкономия) способ производства - * of publication способ издания( книг) - * of operation( специальное) способ или режим работы образ действий;
манера - * of life образ жизни - * of speaking манера говорить форма, вид - * of publication форма /вид/ издания (книг) - musical and literary *s of expression музыкальная и литературная формы выражения - * of combat( военное) вид боевых действий - * of decay( физическое) тип /форма, схема/ распада мода, обычай - today such a thing is the * сейчас такие вещи не в моде;
теперь мода на такие вещи - after the * of France на французский манер /лад/;
по французскому обычаю;
как принято во Франции (грамматика) (устаревшее) наклонение (музыкальное) лад, тональность (логика) модальность суждения (геология) действительный минералогический состав породы мода (в математической статистике) (физическое) тип движения;
мода (напр. колебаний) access ~ вчт. режим доступа addressing ~ вчт. способ адресации append ~ вчт. режим дозаписи attraction ~ вчт. демонстрационный режим auto-indent ~ вчт. режим автоматического отступа background ~ вчт. фоновый режим base ~ вчт. базовый режим batch ~ вчт. пакетный режим block ~ вчт. блочный режим broadcast ~ вчт. режим рассылки burst ~ вчт. монопольный режим capitals ~ вчт. режим прописных букв command ~ вчт. командный режим communication ~ вчт. режим связи compatibility ~ вчт. режим эмуляции compute ~ вчт. режим счета contention ~ вчт. состязательный режим conversational ~ вчт. диалоговый режим data-in ~ вчт. режим ввода данных data-out ~ вчт. режим вывода данных dialog ~ вчт. диалоговый режим display ~ вчт. экранный режим dual-processor ~ вчт. двухпроцессорный режим edit ~ вчт. режим редактирования event input ~ вчт. ввод с очередями failure ~ вчт. вид отказа file ~ вчт. режимный код файла fly-through ~ вчт. режим наблюдения с высоты птичьего полета free-running ~ вчт. режим свободного доступа full-screen ~ вчт. полноэкранный режим graphic ~ вчт. графический режим graphics ~ вчт. графический режим help ~ вчт. консультативный режим idle ~ вчт. нерабочий режим indexed ~ вчт. режим индексирования insert ~ вчт. режим вставки interactive ~ вчт. диалоговый режим interactive ~ вчт. интерактивный режим interpretive ~ вчт. режим интерпретации inverse video ~ вчт. режим выдачи негативного изображения kernel ~ вчт. режим ядра keyboard ~ вчт. клавиатурный режим learn ~ вчт. режим обучения local ~ вчт. автономный режим lock ~ вчт. режим блокировки manual ~ вчт. ручной режим mapped ~ вчт. режим с управлением памятью master ~ вчт. привелигированный режим mode вид ~ муз. лад, тональность ~ метод, способ;
mode of production способ производства ~ метод ~ мода;
обычай ~ образ ~ образ действий;
mode of life образ жизни ~ принцип работы ~ вчт. режим ~ способ ~ форма, вид ~ форма ~ of communication способ связи ~ of communication средство общения ~ образ действий;
mode of life образ жизни ~ of operation метод работы ~ of operation принцип работы ~ of operation способ действия ~ of payment форма платежа ~ метод, способ;
mode of production способ производства move ~ вчт. режим пересылки multitask ~ вчт. многозадачный режим native ~ вчт. режим работы в собственной системе команд nonwrap ~ вчт. режим без автоматического перевода строки off-line ~ вчт. автономный режим on-line ~ вчт. оперативный режим operating ~ вчт. рабочий режим page ~ вчт. страничный режим pipeline ~ вчт. конвейерный режим posted-write ~ вчт. режим отложенной записи privileged ~ вчт. привилегированный режим query ~ вчт. справочный режим question-answer ~ вчт. вопросно-ответный режим ready ~ вчт. режим готовности real address ~ вчт. режим реальной адресации real ~ вчт. реальный режим real time ~ вчт. режим реального времени replace ~ вчт. режим замещения run ~ вчт. режим прогона scope ~ вчт. экранный режим screen ~ вчт. экранный режим slave ~ вчт. непривилегированный режим slotted ~ вчт. режим с выделением квантов времени split-screen ~ вчт. полиэкранный режим spy ~ вчт. режим контрольных точек stream ~ вчт. пакетный режим supervisor ~ вчт. режим супервизора task ~ вчт. режим задачи test ~ вчт. тестовый режим text ~ вчт. текстовый режим through ~ вчт. режим работы на проход total-failure ~ вчт. режим полного отказа tracing ~ вчт. режим трассировки tracking-cross ~ вчт. режим отслеживания training ~ вчт. режим обучения transparent ~ вчт. прозрачный режим unoperable ~ вчт. режим простоя usage ~ вчт. режим использования user ~ вчт. режим пользователя user-operation ~ вчт. пользовательский режим verification ~ вчт. режим контроля virtual address ~ вчт. режим виртуальной адресации wave ~ тип волны wave ~ тип колебаний wrong ~ вчт. неверно выбранный режим -
13 Tainter, Charles Sumner
SUBJECT AREA: Recording[br]b. 1854d. 1940[br]American scientific instrument maker, co-developer of practical cylinder recording.[br]He manufactured "philosophical devices" in Cambridge, Massachusetts, and was approached by Alexander Graham Bell in connection with the construction of toys using sound recordings. A more formal co-operation was agreed, and after Bell's receipt of the French Volta prize in 1880 he financed the Volta Laboratory Association in Washington, DC. He founded this in 1881 together with a cousin and Tainter to develop a practical sound-recording and -reproducing system. Another area that was developed was the transmission of sound by means of modulated light and reception via a selenium cell.The advances in sound recording and reproduction were very positive, and T.A. Edison was approached in mid-1885 in order to establish co-operation in the further development of a cylinder instrument. In early 1886 the Volta Graphophone Company was incorporated in Virginia, and an experimental laboratory was established in Washington, DC. The investors were connected with the secretarial services at the House of Representatives and needed the development for increasing efficiency in debate reporting. In mid-1887 Edison, against the advice of his collaborators, declined co-operation and went ahead on his own. There is no doubt that Tainter's skill in developing functional equipment and the speed with which he was able to work in the crucial years provoked other developments in the field, in particular the perfection of the Edison phonograph and the development of the disc record by Berliner.[br]BibliographyTainter's patents were numerous; those on sound recording were the most important, because they incorporated so many fundamental ideas, and included US patent no. 341, 214 (with C.A.Bell), and US patent no. 375, 579 (a complete dictation outfit).Further ReadingV.K.Chew, 1981, Talking Machines, London: Science Museum and HMSO, pp. 9–12 (provides a good overview, not only of Tainter's contribution, but also of early sound recording and reproduction).GB-NBiographical history of technology > Tainter, Charles Sumner
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14 bear
I noun1) Bär, der2) (Astron.)II 1. transitive verb,Great/Little Bear — Großer/Kleiner Bär
1) (show) tragen [Wappen, Inschrift, Unterschrift]; aufweisen, zeigen [Merkmal, Spuren, Ähnlichkeit, Verwandtschaft]bear a resemblance or likeness to somebody — Ähnlichkeit mit jemandem haben
2) (be known by) tragen, führen [Namen, Titel]3)bear some/little relation to something — einen gewissen/wenig Bezug zu etwas haben
I was borne along by the fierce current — die starke Strömung trug mich mit [sich]
5) (endure, tolerate) ertragen [Schmerz, Kummer]; with neg. aushalten [Schmerz]; ausstehen [Geruch, Lärm, Speise]6) (sustain) tragen, übernehmen [Verantwortlichkeit, Kosten]; auf sich (Akk.) nehmen [Schuld]; tragen, aushalten [Gewicht]7) (be fit for) vertragenit does not bear repeating or repetition — das lässt sich unmöglich wiederholen
it does not bear thinking about — daran darf man gar nicht denken
bear comparison with something — den od. einen Vergleich mit etwas aushalten
8) (give birth to) gebären [Kind, Junges]; see also academic.ru/8296/born">born9) (yield) tragen [Blumen, Früchte usw.]2. intransitive verb,bear fruit — (fig.) Früchte tragen (geh.)
bore, borne1)bear left — [Person:] sich links halten
2)bring to bear — aufbieten [Kraft, Energie]; ausüben [Druck]
Phrasal Verbs:- bear away- bear down- bear off- bear on- bear out- bear up- bear upon- bear with* * *I [beə] past tense - bore; verb1) ((usually with cannot, could not etc) to put up with or endure: I couldn't bear it if he left.) ertragen2) (to be able to support: Will the table bear my weight?)3) ((past participle in passive born [bo:n]) to produce (children): She has borne (him) several children; She was born on July 7.) gebären,geboren4) (to carry: He was borne shoulder-high after his victory.) tragen5) (to have: The cheque bore his signature.) tragen6) (to turn or fork: The road bears left here.) führen•- bearable- bearer
- bearing
- bearings
- bear down on
- bear fruit
- bear out
- bear up
- bear with
- find/get one's bearings
- lose one's bearings II [beə] noun(a large heavy animal with thick fur and hooked claws.) der Bär- bearskin* * *bear1[beəʳ, AM ber]I. nblack/brown \bear Schwarz-/Braunbär mshe-\bear Bärin fto be like a \bear with a sore head [or AM like a real \bear] ( fig fam) ein richtiger Brummbär sein fam2. STOCKEX (sb calculatedly selling stocks) Baissier m, Baissespekulant(in) m(f), Bär(in) m(f), Bear mcovered \bear gedeckter Baissieruncovered \bear Baissier m, der seine Position noch nicht glattstellen konnte3.▶ it's a \bear to do sth es ist kompliziert, etw zu tunbear2[beəʳ, AM ber]I. vt1. (carry)he was borne backwards by a large wave er wurde von einer großen Welle zurückgerissento \bear arms ( form) Waffen tragento \bear gifts ( form) Geschenke mitbringento \bear tidings ( old liter) Neuigkeiten überbringen2. (display)to \bear a date/an imprint/an inscription ein Datum/einen Aufdruck/eine Aufschrift tragento \bear sb's name jds Namen tragen [o geh führen4. (behave)▪ to \bear oneself:he bore himself with dignity er zeigte Würde5. (support)to \bear the load/the weight die Last/das Gewicht tragen; ( fig)to \bear the cost die Kosten tragen6. (endure, shoulder)▪ to \bear sth etw ertragen [o erdulden]what might have happened doesn't \bear thinking about man darf gar nicht daran denken, was hätte passieren könnenhe said something so awful that it doesn't \bear repeating er sagte so etwas Schreckliches, dass ich es gar nicht wiederholen möchteto \bear the blame die Schuld auf sich akk nehmento \bear the [burden of] responsibility die [Last der] Verantwortung tragento \bear one's cross sein Kreuz tragen figto \bear the discomfort/hardship die Unbequemlichkeit/Mühe auf sich akk nehmento \bear the pain/tribulation den Schmerz/Kummer ertragen7. (tolerate)▪ to not be able to \bear sb/sth jdn/etw nicht ertragen [o ausstehen] können▪ to not be able to \bear the boredom/suspense Langeweile/Spannung nicht aushalten▪ to not be able to \bear jokes/criticism Spaß/Kritik nicht vertragen▪ to not \bear to do sth es nicht ertragen können, etw zu tun8. (harbour resentments)to \bear sb a grudge einen Groll gegen jdn hegen gehto \bear sb ill-feeling auf jdn nicht gut zu sprechen seinto not \bear any ill-feeling against sb nichts gegen jdn habento \bear sb ill-will jdm gegenüber nachtragend seinto \bear no ill-will keine Feindschaft empfinden9. (possess)to \bear an [uncanny] likeness [or similarity] to sb [unheimliche] Ähnlichkeit mit jdm habento \bear a [strong] resemblance to sb [große] Ähnlichkeit mit jdm haben, jdm sehr ähnlich sehen10. (keep)I'll \bear that in mind ich werde das mit berücksichtigen11. (give birth to)to \bear a baby ein Kind gebären [o zur Welt bringen]to \bear sb a child jdm ein Kind gebärenhis wife bore him a son seine Frau schenkte ihm einen SohnI was born in April ich bin im April geborento \bear cubs/foals/young ZOOL Welpen/Fohlen/Junge bekommen12. AGR, BOTto \bear interest at 8% 8 % Zinsen bringen, mit 8 % verzinst sein13.to \bear testimony [or witness] Zeugnis ablegenII. vi1. (tend)to \bear left/right sich akk links/rechts halten2. (be patient)▪ to \bear with sb mit jdm Geduld [o Nachsicht] haben3. (press) drückento \bear on a lever einen Hebel betätigen4. (approach)5. (be relevant)6. (put pressure on)to bring pressure to \bear on sb/sth Druck m auf jdn/etw ausüben* * *I [bɛə(r)] pret bore, ptp borne1. vt1) (= carry) burden, arms tragen; gift, message bei sich tragen, mit sich führento bear away/back — mitnehmen/mit (sich) zurücknehmen; (through the air)
the music was borne/borne away on the wind (liter) — die Musik wurde vom Wind weiter-/weggetragen
2) (= show) inscription, signature tragen; mark, traces also, likeness, relation aufweisen, zeigen → witnessSee:→ witness3) (= be known by) name, title tragen, führenthe love/hatred he bore her — die Liebe, die er für sie empfand/der Hass, den er gegen sie hegte (geh) or empfand
See:→ mindto bear examination/comparison — einer Prüfung/einem Vergleich standhalten
it doesn't bear thinking about — man darf gar nicht daran denken
6) (= endure, tolerate) ertragen; (with neg also) ausstehen, leiden; pain aushalten; criticism, joking vertragen; smell, noise etc aushalten, vertragenshe can't bear being laughed at —
See:→ interestSee:→ born2. vi1)(= move)
to bear right/left/north — sich rechts/links/nach Norden halten2) (fruit tree etc) tragen3)to bring one's energies/powers of persuasion to bear — seine Energie/Überzeugungskraft aufwenden (on für)
to bring pressure to bear on sb/sth — Druck auf jdn/etw ausüben
3. vrsich haltenIIhe bore himself with dignity — er hat Würde gezeigt
1. n2) (ASTRON)the Great/Little Bear — der Große/Kleine Bär or Wagen
3) (ST EX) Baissespekulant m, Baissier m2. vi (ST EX)auf Baisse spekulieren* * *bear1 [beə(r)] prät bore [bɔː(r); US auch ˈbəʊər], obs bare [beə(r)], pperf borne [bɔː(r)n; US auch ˈbəʊərn], bei 4born [bɔː(r)n; US auch ˈbəʊərn]A v/t1. Lasten etc tragen2. fig Kosten, einen Verlust, die Verantwortung, die Folgen etc tragen3. Blumen, Früchte, auch Zinsen etc tragen: → fruit A 2, interest A 11 (und andere Verbindungen mit Substantiven)4. (pperf borne oder born;Letzteres nur in der passiven Bedeutung: geboren [werden], sofern nicht by … von … folgt) zur Welt bringen, gebären:a) ein Kind gebären,b) ein Kind (unter dem Herzen) tragen;the children borne to him by this woman die ihm von dieser Frau geborenen Kinder;be born geboren werden;he was born in 1941 auch er ist Jahrgang 1941;he was born into a rich family er kam als Kind reicher Eltern zur Welt oder auf die Welt;my father died two months before I was born vor meiner Geburt;I wasn’t born yesterday ich bin doch nicht von gestern;there’s one born every minute umg die Dummen werden nicht alle oder weniger; → park A 1, silver spoon5. einen Namen, einen Titel, auch Waffen etc tragen, führen:6. ein Amt etc innehaben, ausüben7. ein Datum, einen Stempel, ein Zeichen etc tragen, aufweisen:8. eine Bedeutung etc haben, in sich schließen9. ein Gefühl hegen:11. Schmerzen etc ertragen, (er)dulden, (er)leiden12. aushalten, einer Prüfung etc standhalten:that doesn’t bear thinking about man darf gar nicht daran denken; → comparison 1, repeat A 1, repetition 114. eine Nachricht etc überbringen16. Zeugnis ablegen:17. bear o.s. sich betragen, sich benehmenB v/i1. tragen, (sicher) halten (Balken, Eis etc)4. (on, upon)a) einwirken, Einfluss haben (auf akk)how does this bear on …? in welchem Zusammenhang steht das mit …?;bring to bear (up)ona) einwirken lassen auf (akk),5. eine Richtung einschlagen, sich halten:bear (to the) left sich links halten;bear to a star FLUG, SCHIFF ein Gestirn anpeilen;the beacon bears 240 degrees die Bake liegt bei oder auf 240°6. SCHIFFa) abfahren, absegeln ( beide:to nach)b) abfallen7. sich erstreckenwould ( oder could) you bear with me for a second? einen kleinen Augenblick, bitte, TEL auch bleiben Sie bitte einen kleinen Moment am Apparat9. BOT (Früchte) tragenbear on beschießen (akk)bear2 [beə(r)]A s1. ZOOL Bär m:he’s like (od umg [as] cross as) a bear with a sore head today er ist heute unausstehlich oder in einer Stinklaune; → hungry A 12. figa) Bär m, Tollpatsch mb) Brummbär m, Ekel n pejc) US umg Kanone f (at, for in dat)3. WIRTSCH Bear m, Baissier m, Baissespekulant(in):sell a bear → B4. ASTRON5. METALL Eisenklumpen m, Bodensau fB v/i WIRTSCH auf Baisse spekulieren, fixenD adj WIRTSCHb) Baisse…:bear campaign Angriff m der Baissepartei;bear market Baisse f;bear operation Baissespekulation f;bear sale Leerverkauf m* * *I noun1) Bär, der2) (Astron.)II 1. transitive verb,Great/Little Bear — Großer/Kleiner Bär
1) (show) tragen [Wappen, Inschrift, Unterschrift]; aufweisen, zeigen [Merkmal, Spuren, Ähnlichkeit, Verwandtschaft]bear a resemblance or likeness to somebody — Ähnlichkeit mit jemandem haben
2) (be known by) tragen, führen [Namen, Titel]3)bear some/little relation to something — einen gewissen/wenig Bezug zu etwas haben
4) (poet./formal): (carry) tragen [Waffe, Last]; mit sich führen [Geschenk, Botschaft]I was borne along by the fierce current — die starke Strömung trug mich mit [sich]
5) (endure, tolerate) ertragen [Schmerz, Kummer]; with neg. aushalten [Schmerz]; ausstehen [Geruch, Lärm, Speise]6) (sustain) tragen, übernehmen [Verantwortlichkeit, Kosten]; auf sich (Akk.) nehmen [Schuld]; tragen, aushalten [Gewicht]7) (be fit for) vertragenit does not bear repeating or repetition — das lässt sich unmöglich wiederholen
bear comparison with something — den od. einen Vergleich mit etwas aushalten
8) (give birth to) gebären [Kind, Junges]; see also born9) (yield) tragen [Blumen, Früchte usw.]2. intransitive verb,bear fruit — (fig.) Früchte tragen (geh.)
bore, borne1)bear left — [Person:] sich links halten
2)bring to bear — aufbieten [Kraft, Energie]; ausüben [Druck]
Phrasal Verbs:- bear off- bear on- bear out- bear up* * *(stock exchange) n.Börsenspekulant -en m. n.Baissier -s m.Bär -en m. (on) v.betreffen v.sich beziehen (auf) v. (to give birth to) v.zur Welt bringen ausdr. v.(§ p.,p.p.: bore, borne)= aushalten v.ausstehen v.ausüben v.ertragen v.gebären v.(§ p.,pp.: gebar, geboren)halten v.(§ p.,pp.: hielt, gehalten)lasten v.tragen v.(§ p.,pp.: trug, getragen) -
15 how
adverbthis is how to do it — so macht man das
how do you know that? — woher weißt du das?
how's that? — (how did that happen?) wie kommt das [denn]?; (is that as it should be?) ist es so gut?; (will you agree to that?) was hältst du davon?
how so? — wieso [das]?
how would it be if...? — wie wäre es, wenn...?
how is she/the car? — (after accident) wie geht es ihr?/was ist mit dem Auto?
how are you? — wie geht es dir?; (greeting) guten Morgen/Tag/Abend!
how do you do? — (formal) guten Morgen/Tag/Abend!
how many? — wieviel?; wie viele?
how right/wrong you are! — da hast du völlig recht/da irrst du dich gewaltig!
how naughty of him! — das war aber frech von ihm
and how! — (coll.) und wie! (ugs.)
how about...? — wie ist es mit...?; (in invitation, proposal, suggestion) wie wäre es mit...?
how about it? — na, wie ist das?; (is that acceptable?) was hältst du davon?
* * *1. adverb, conjunction1) (in what way: How do you make bread?) wie3) (by what means: I've no idea how he came here.) wie4) (in what condition: How are you today?; How do I look?) wie5) (for what reason: How is it that I am the last to know about this?) wie•- academic.ru/35907/however">however2. conjunction(in no matter what way: This painting still looks wrong however you look at it.) wie auch immer- how about- how come
- how do you do?* * *[haʊ]I. adv\how is it that you're here? wieso [o warum] bist du da?\how do you mean? that I should go now? wie meinen Sie das, ich sollte jetzt gehen?just do it any old \how mach's wie du willst fam\how come? wie das?to know \how to cook/fix cars/swim kochen/Autos reparieren/schwimmen können\how far/long/many wie weit/lange/viele\how much wie viel\how much do you miss your family? wie sehr vermisst du deine Familie?\how much [or often] do you visit Mary? wie oft besuchst du Mary?\how much is it? wie viel [o was] kostet es?3. (for emphasis)\how I wish you wouldn't say things like that! ich wünschte wirklich, du würdest nicht solche Dinge sagen!and \how! und ob [o wie]!\how about that! was sagt man dazu!\how's that for a classy car wenn das kein nobles Auto ist!\how pretty/strange/terrible! wie schön/seltsam/schrecklich!\how nice of you to stop by! wie nett von Ihnen vorbeizuschauen!\how are you? wie geht es Ihnen?\how are things? wie geht's [denn so]? fam\how's life been treating you? und wie ist es dir so ergangen?\how is your mother doing after her surgery? wie geht's deiner Mutter nach ihrer Operation?\how was your flight? wie war Ihr Flug?\how's work? was macht die Arbeit?\how do you do? (meeting sb) Guten Tag [o Abend]!\how about a movie? wie wäre es mit Kino?\how would you like to go have a drink? möchtest du vielleicht etwas trinken gehen?\how [or ( fam) \how's] about coming over tonight? wie wär's, willst du heute Abend zu mir kommen?; (suggesting)\how about trying to expand our European market? sollten wir nicht versuchen, unseren europäischen Markt zu erweitern?if your car's broken, \how about taking the tram wenn dein Auto kaputt ist, könntest du doch die Straßenbahn nehmenJohn suggested breaking for lunch — \how about it? John hat vorgeschlagen, eine Mittagspause zu machen — was meinst du?she explained \how they had got stuck in traffic sie erklärte, dass sie im Verkehr stecken geblieben warenthe \hows and whys das Wie und Warumthe child's \hows and whys seemed endless die Fragen des Kindes schienen kein Ende nehmen zu wollenthe \hows and whys of business/cooking/yoga alles über das Geschäft/das Kochen/Yoga* * *I [haʊ]adv1) (= in what way) wiehow will we ever survive? — wie sollen wir nur or bloß überleben?
how so?, how's that?, how come? (all inf) — wieso (denn das)?, wie kommt (denn) das?
we earn less? — wieso or warum verdienen wir denn weniger?
how is it that...? — wie kommt es, dass...?
how do you know that? —
to learn/know how to do sth — lernen/wissen, wie man etw macht
I'd like to learn how to swim/drive etc — ich würde gerne schwimmen/Auto fahren etc lernen
2) (in degree, quantity etc) wiehow often do you visit them/go out? — wie oft besuchen Sie sie/gehen Sie aus?
how many —
I can't tell you how glad I was to leave — ich kann Ihnen gar nicht sagen, wie froh ich war, dort wegzukommen
how would you like to...? — hätten Sie Lust,... zu...?
3)(regarding health, general situation etc)
how do you do? (on introduction) — Guten Tag/Abend!, angenehm! (form)how's you? ( Brit sl ) — wie gehts? (inf)
how's work/the new job? etc — was macht die Arbeit/die neue Stelle? etc (inf)
how are things at school/in the office? etc — wie gehts in der Schule/im Büro? etc
4)how about...? — wie wäre es mit...?
how about going for a walk? —
how about we meet for lunch tomorrow? — wie wäre es, wenn wir uns morgen zum Mittagessen treffen?
I've had enough, how about you? — mir reichts, wie siehts bei dir aus?
5)6) (= that) dassIIshe told me how she had seen him there — sie sagte mir, dass sie ihn dort gesehen hat
interj(American Indian greeting) hugh* * *how [haʊ]A adv1. (fragend) wie:how are you? wie geht es Ihnen?;how is your toothache? was machen deine Zahnschmerzen?;how about …? wie stehts mit …?;how about a cup of tea? wie wäre es mit einer Tasse Tee?;how about Jack? was ist oder passiert mit Jack?, was machen wir mit Jack?;how do you know? woher wissen Sie das?;how do you know my name? woher kennen Sie meinen Namen?;how much? wie viel?;how many? wie viel?, wie viele?;how ever do you do it? wie machen Sie das nur?;how ever was I to know that? wie konnte ich das denn ahnen?; → be B 1, B 9 a, come Bes Redew, do1 B 5, now1 Bes Redew, so1 A 42. (ausrufend und relativ) wie:how large it is! wie groß es ist!;how absurd! wie absurd!;he knows how to ride er kann reiten;I know how to do it ich weiß, wie man es macht;how they will stare! die werden vielleicht Augen machen!;and how! umg und ob!;here’s how! umg auf Ihr Wohl!, prost!3. wie teuer, zu welchem Preis:how do you sell your potatoes?B s Wie n, Art f und Weise f:the how and the why das Wie und Warum* * *adverblearn how to ride a bike/swim — etc. Rad fahren/schwimmen usw. lernen
how's that? — (how did that happen?) wie kommt das [denn]?; (is that as it should be?) ist es so gut?; (will you agree to that?) was hältst du davon?
how so? — wieso [das]?
how would it be if...? — wie wäre es, wenn...?
how is she/the car? — (after accident) wie geht es ihr?/was ist mit dem Auto?
how are you? — wie geht es dir?; (greeting) guten Morgen/Tag/Abend!
how do you do? — (formal) guten Morgen/Tag/Abend!
how many? — wieviel?; wie viele?
how far — (to what extent) inwieweit
how right/wrong you are! — da hast du völlig recht/da irrst du dich gewaltig!
and how! — (coll.) und wie! (ugs.)
how about...? — wie ist es mit...?; (in invitation, proposal, suggestion) wie wäre es mit...?
how about it? — na, wie ist das?; (is that acceptable?) was hältst du davon?
* * *adv.inwiefern adv.wie adv. -
16 adventure
adventure [əd'ventʃə(r)]1 noun(a) (experience) aventure f;∎ to have an adventure avoir une aventure;∎ after many adventures après bien des péripéties(b) (excitement) aventure f;∎ he has no spirit of adventure il n'a pas le goût du risque;∎ where's your sense of adventure? où est ton sens de l'aventure?;∎ to look for adventure chercher l'aventure(film, novel) d'aventures(a) (risk → fortune, life) hasarder, risquer(b) (proffer → opinion, suggestion) hasarder, avancer, risquer∎ to adventure to do sth s'aventurer or se hasarder à faire qch∎ the government has adventured on a new defence policy le gouvernement s'est lancé dans ou a entrepris une nouvelle politique de défense;∎ to adventure into politics se lancer dans la politique(b) (dare to go) to adventure in/out prendre le risque d'entrer/de sortir, se risquer à entrer/à sortir;∎ the explorers adventured forth into the jungle les explorateurs se sont lancés dans la jungle►► adventure holiday = vacances organisées avec des activités sportives;British adventure playground = sorte d'aire de jeux -
17 contract
(a) Commerce & Finance (agreement) contrat m, convention f; (to supply goods, services) soumission f, adjudication f; (document) contrat m;∎ to draw up a contract dresser ou rédiger un contrat;∎ to sign a contract signer un contrat;∎ to be under contract être sous contrat, avoir un contrat;∎ to put work out to contract sous-traiter du travail;∎ they were given the contract to build the new road ils se sont vu attribuer le contrat pour construire la nouvelle route;∎ familiar to put out a contract on sb mettre la tête de qn à prix;∎ contract of employment contrat m de travail;∎ the police suspect it was a contract killing la police soupçonne que c'est le travail d'un tueur à gages['kɒntrækt] (work) à forfait, contractuel∎ to contract (with sb) to do sth s'engager par contrat à faire qch;∎ she has contracted to make two films elle a signé un contrat pour faire deux films(c) (acquire → disease, illness, debt) contracter∎ the pupil contracts in bright light la pupille se contracte à la lumière intense∎ "cannot" contracts into "can't" "cannot" se contracte en "can't"∎ to contract for a supply of sth s'engager à fournir qch;∎ to contract for work entreprendre des travaux à forfait►► Stock Exchange contract bond garantie f d'exécution;Cards contract bridge bridge m contrat;contract killer tueur m à gages;contract labour main-d'œuvre f contractuelle;contract law droit m des contrats;Stock Exchange contract note avis m d'exécution, avis m d'opération sur titre;contract staff personnel m en contrat à durée déterminée ou en CDD; (in public sector) contractuels mpl∎ British to contract out of sth cesser de cotiser à qch -
18 Ferguson, Harry
SUBJECT AREA: Agricultural and food technology[br]b. 4 November 1884 County Down, Irelandd. 25 October 1960 England[br]Irish engineer who developed a tractor hydraulic system for cultivation equipment, and thereby revolutionized tractor design.[br]Ferguson's father was a small farmer who expected his son to help on the farm from an early age. As a result he received little formal education, and on leaving school joined his brother in a backstreet workshop in Belfast repairing motor bikes. By the age of 19 he had built his own bike and began hill-climbing competitions and racing. His successes in these ventures gained useful publicity for the workshop. In 1907 he built his own car and entered it into competitions, and in 1909 became the first person in Britain to build and fly a machine that was heavier than air.On the outbreak of the First World War he was appointed by the Irish Department of Agriculture to supervise the operation and maintenance of all farm tractors. His experiences convinced him that even the Ford tractor and the implements available for it were inadequate for the task, and he began to experiment with his own plough designs. The formation of the Ferguson-Sherman Corporation resulted in the production of thousands of the ploughs he had designed for the Ford tractor, but in 1928 Ford discontinued production of tractors, and Ferguson returned to Ireland. He immediately began to design his own tractor. Six years of development led to the building of a prototype that weighed only 16 cwt (813kg). In 1936 David Brown of Huddersfield, Yorkshire, began production of these tractors for Ferguson, but the partnership was not wholly successful and was dissolved after three years. In 1939 Ferguson and Ford reached their famous "Handshake agreement", in which no formal contract was signed, and the mass production of the Ford Ferguson system tractors began that year. During the next nine years 300,000 tractors and a million implements were produced under this agreement. However, on the death of Henry Ford the company began production, under his son, of their own tractor. Ferguson returned to the UK and negotiated a deal with the Standard Motor Company of Coventry for the production of his tractor. At the same time he took legal action against Ford, which resulted in that company being forced to stop production and to pay damages amounting to US$9.5 million.Aware that his equipment would only operate when set up properly, Ferguson established a training school at Stoneleigh in Warwickshire which was to be a model for other manufacturers. In 1953, by amicable agreement, Ferguson amalgamated with the Massey Harris Company to form Massey Ferguson, and in so doing added harvesting machinery to the range of equipment produced. A year later he disposed of his shares in the new company and turned his attention again to the motor car. Although a number of experimental cars were produced, there were no long-lasting developments from this venture other than a four-wheel-drive system based on hydraulics; this was used by a number of manufacturers on occasional models. Ferguson's death heralded the end of these developments.[br]Principal Honours and DistinctionsHonorary DSc Queen's University, Belfast, 1948.Further ReadingC.Murray, 1972, Harry Ferguson, Inventor and Pioneer. John Murray.AP -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 ease
i:z
1. noun1) (freedom from pain or from worry or hard work: a lifetime of ease.) alivio, bienestar2) (freedom from difficulty: He passed his exam with ease.) facilidad3) (naturalness: ease of manner.) soltura
2. verb1) (to free from pain, trouble or anxiety: A hot bath eased his tired limbs.) aliviar2) ((often with off) to make or become less strong, less severe, less fast etc: The pain has eased (off); The driver eased off as he approached the town.) aflojar3) (to move (something heavy or awkward) gently or gradually in or out of position: They eased the wardrobe carefully up the narrow staircase.) mover con cuidado•- easily- easiness
- easy
3. interjection(a command to go or act gently: Easy! You'll fall if you run too fast.) ¡despacio!- easy-going
- at ease
- easier said than done
- go easy on
- stand at ease
- take it easy
- take one's ease
ease1 n facilidadat ease relajado / tranquiloease2 vb aliviar / calmartr[iːz]1 (lack of difficulty) facilidad nombre femenino2 (natural manner) soltura, naturalidad nombre femenino, desenvoltura3 (freedom from pain) alivio4 (leisure, affluence) comodidad nombre femenino, desahogo■ a life of ease una vida cómoda, una vida desahogada1 (relieve, alleviate) aliviar (of, de), calmar2 (improve) mejorar, facilitar; (make easier) facilitar3 (move gently) mover con cuidado4 (loosen) aflojar1 (pain) aliviarse, calmarse, disminuir; (tension etc) disminuir2 (become easier) mejorar\SMALLIDIOMATIC EXPRESSION/SMALLat ease! SMALLMILITARY/SMALL ¡descansen!to stand at ease SMALLMILITARY/SMALL quedarse en posición de descansoto be ill at ease sentirse incómodo,-a, sentirse molesto,-ato be at (one's) ease / feel at (one's) ease estar cómodo,-a, sentirse a gusto, sentirse a sus anchasto ease somebody's mind tranquilizar a alguiento put somebody at their ease lograr que alguien se sienta cómodo,-ato put/set somebody's mind at ease tranquilizar a alguiento take one's ease formal use tomarse un respiroease of mind tranquilidad nombre femenino1) alleviate: aliviar, calmar, hacer disminuir2) loosen, relax: aflojar (una cuerda), relajar (restricciones), descargar (tensiones)3) facilitate: facilitarease vi: calmarse, relajarseease n1) calm, relief: tranquilidad f, comodidad f, desahogo m2) facility: facilidad f3)at ease : relajado, cómodoto put someone at ease: tranquilizar a alguienn.• alivio s.m.• comodidad s.f.• desahogo s.m.• descanso s.m.• desempacho s.m.• desenfado s.m.• desenvoltura s.f.• despejo s.m.• facilidad s.f.• gentileza s.f.• holganza s.f.• holgura s.f.• limpieza s.f.• naturalidad s.f.• soltura s.f.v.• aligerar v.• aliviar v.• desahogar v.• desembarazar v.• disminuir v.• largar v.• laxar v.• suavizar v.• templar v.• tranquilizar v.iːz, iːz
I
mass noun1) ( facility) facilidad fease of operation/reference — facilidad de manejo/consulta
with ease — fácilmente, con facilidad
2)a) ( freedom from constraint)to put somebody at his/her ease — hacer* que alguien se sienta a gusto or se relaje
to put/set somebody's mind at ease — tranquilizar* a alguien
b) ( Mil)3) ( leisure)
II
1.
1)a) ( relieve) \<\<pain\>\> calmar, aliviar; \<\<tension\>\> hacer* disminuir, aliviar; \<\<burden\>\> aligerarto ease somebody's mind — tranquilizar* a alguien
b) ( make easier) \<\<situation\>\> paliar, mejorar; \<\<transition\>\> facilitarto ease the way for something — preparar el terreno para algo
2)a) \<\<rules/restrictions\>\> relajarb) \<\<belt/rope\>\> aflojar3) ( move with care) (+ adv compl)he eased the key into the lock — introdujo la llave en la cerradura con cuidado or cuidadosamente
2.
vi \<\<pain\>\> aliviarse, calmarse; \<\<tension\>\> disminuir*, decrecer*Phrasal Verbs:- ease off- ease up[iːz]1. N1) (=effortlessness) facilidad f2) (=relaxed state)his ease with money — su soltura or ligereza con el dinero
•
people immediately feel at ease with her — la gente inmediatamente se siente a gusto or cómoda con ellato put sb at his/her ease — hacer que algn se relaje, tranquilizar a algn
to put or set sb's mind at ease — tranquilizar a algn
ill 1., 2)•
to take one's ease — descansar3) (=comfort) comodidad f•
a life of ease — una vida cómoda or desahogada4) (Mil)stand at ease!, stand easy! — (Mil) ¡descansen!
at ease, Sergeant — descanse, Sargento
2. VT1) (=relieve, lessen) [+ pain, suffering] aliviar; [+ pressure, tension] aliviar, relajar; [+ burden] aligerar; [+ impact, effect] mitigar, paliar; [+ sanctions, restrictions] relajar•
these measures will ease the burden on small businesses — estas medidas aligerarán la carga de las pequeñas empresas•
she gave them money to ease her conscience — les dio dinero para quedarse con la conciencia tranquila•
it will ease her mind to know the baby's all right — le tranquilizará saber que el bebé está bien•
aid to help ease the plight of refugees — ayuda para paliar la difícil situación de los refugiados2) (=facilitate) [+ transition, task] facilitar3) (=loosen) aflojar4) (=move carefully)3. VI1) (=diminish) [pain] ceder, disminuir; [tension] disminuir; [wind, rain] amainar; [interest rates] bajar2) (=improve) [situation] calmarse- ease off- ease up* * *[iːz, iːz]
I
mass noun1) ( facility) facilidad fease of operation/reference — facilidad de manejo/consulta
with ease — fácilmente, con facilidad
2)a) ( freedom from constraint)to put somebody at his/her ease — hacer* que alguien se sienta a gusto or se relaje
to put/set somebody's mind at ease — tranquilizar* a alguien
b) ( Mil)3) ( leisure)
II
1.
1)a) ( relieve) \<\<pain\>\> calmar, aliviar; \<\<tension\>\> hacer* disminuir, aliviar; \<\<burden\>\> aligerarto ease somebody's mind — tranquilizar* a alguien
b) ( make easier) \<\<situation\>\> paliar, mejorar; \<\<transition\>\> facilitarto ease the way for something — preparar el terreno para algo
2)a) \<\<rules/restrictions\>\> relajarb) \<\<belt/rope\>\> aflojar3) ( move with care) (+ adv compl)he eased the key into the lock — introdujo la llave en la cerradura con cuidado or cuidadosamente
2.
vi \<\<pain\>\> aliviarse, calmarse; \<\<tension\>\> disminuir*, decrecer*Phrasal Verbs:- ease off- ease up
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